Typography is an essential element of the One Agency brand. Our typeface is Avenir. This typeface has been chosen as it is easy to read and is readily available. Various weights of Avenir are used across our brand applications, including stationery, collateral and new media.

The Avenir family is made up of designs with gradual weight changes in order to satisfy the needs of specific text applications. While the book and light weights have similar stroke widths, the book weight is well suited for body text, whereas the light was designed for captions and subhead text.